Privacy Policy

Data Protection

We appreciate your visit to our website and your interest. We take the protection of your personal data seriously and want you to feel safe and comfortable when visiting our website.

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This Privacy Statement clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the related websites, features and content, as well as external online presences, e.g. our Social Media Profile (hereafter collectively referred to as the "online offering"). With regard to the terminology used, e.g. "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR)

Controller

MVG Mathé-Schmierstofftechnik GmbH

Spiekerhof 15

29614 Soltau | Lower Saxonia | Germany
E-Mail: info@mathy.de

Manager: Mrs Bärbel Müller
Imprint: https://www.mathy.de/en/footer-en/legal-links/imprint

Contact Privacy Imprint: https://www.mathy.de/shop/en/Privacy-Policy/

Types of data processed:

- Inventory data (e.g. names, addresses).
- Content data (e.g. text input, photographs, videos).
- Usage data (e.g. websites visited, interest in contents, access times).
- Meta / communications data (e.g. device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (hereinafter we refer to the affected data subjects collectively as "users").

Purpose of processing

- Provision of the online offer, its functions and contents.
- Answering contact requests and communicating with users.
- Safety measures.
- Reach Measurement / Marketing

Used terms

“Personal data” means any information referring to an identified or identifiable natural person (hereinafter “data subject”); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to a name, an identification number, location data, an online identifier (e.g. cookie) or by one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations which is performed on personal data, whether or not by automatic means. The term has a far-reaching meaning and includes virtually any handling of data.

“Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

“Profiling” means any kind of automated processing of personal data consisting in the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or change of location of that natural person.

“Controller” means the natural or legal person, public authority, organisation or other body which, alone or jointly with others determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, organisation or any other body which processes personal data on behalf of the controller.

Relevant legal bases

Pursuant to Art. 13 GDPR we inform you about the legal bases of our data processing. Unless the legal basis in the data protection declaration is not mentioned, the following applies: The legal basis for obtaining consent is Art. 6 (1) lit. a and Art. 7 GDPR, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the answer to inquiries is Art. 6 (1) lit. b GDPR. The legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c GDPR and the legal basis for processing in order to safeguard our legitimate interests is Art. 6 (1) lit. f GDPR. Art. 6 (1) lit. d GDPR applies as legal basis in the event that vital interests of the data subject or another natural person require the processing of personal data.

Safety measures

Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as of varying likelihood and severity of the risk for the rights and freedoms of natural persons, we have, pursuant to Art. 32 GDPR, implemented appropriate technical and organisational measures to ensure a level of security appropriate to the risk.

In particular, these measures include ensuring confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, transfer, securing their availability and separation. We have also set up procedures to ensure the protection of data subject rights, data deletion, and the response to data compromise. Additionally, we consider the protection of personal data already in the development or respectively in the selection of hardware, software and procedures, according to the principle of data protection by technology design and privacy-friendly default settings (Art. 25 GDPR).

Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transmit it to them or otherwise grant them access to the data, this shall only take place on the basis of a legal permission (e. g. if a transmission of the data to third parties, such as payment service providers, in accordance with Art. 6 (1) lit. b GDPR is necessary for contract fulfilment), if you have consented, if a legal obligation provides for this or on the basis of our legitimate interests (e. g. when using agents, web hosts, etc.).

Transfer to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this is done only if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. GDPR. That is, the processing is e.g. based on specific guarantees, such as the officially recognized level of data protection (e.g. for the US through the Privacy Shield) or in compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Legitimate rights of the persons concerned (data subjects)

Pursuant to Art. 15 GDPR you have the right to obtain confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to further information and a copy of the data.

Pursuant to Art. 16 GDPR you have the right to have incomplete personal data completed and you have the right to obtain the rectification of inaccurate personal data.

Pursuant to Art. 17 GDPR you have the right to obtain the erasure of personal data concerning you without undue delay. Alternatively, pursuant to Art. 18 GDPR, you have the right to demand restriction of processing of your personal data.

Pursuant to Art. 20 GDPR you have the right to receive the personal data you have provided to us and you have the right to transmit those data to another controller.

Right of revocation

Pursuant to Art. 7 (3) GDPR you have the right to withdraw your given consent at any time with effect for the future

Right of objection

Pursuant to Art. 21 GDPR you have the right to object to processing your personal data at any time with effect for the future. The objection may in particular be made against processing your personal data for direct marketing purposes.

Cookies and right of objection in direct mail advertising

“Cookies” are small files stored on the users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or about the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, also known as "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status can be saved. The term "permanent" or "persistent" refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for reach measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the controller who manages the online offer (otherwise, if it is only their cookies, this is called "first-party cookies").

We can use temporary and permanent cookies and explain this in the context of our privacy policy.

A general contradiction to the use of the cookies used for the purposes of online marketing can be declared in a variety of services. Especially in the case of tracking, this can be done via the US-American site http://www.aboutads.info/choices/ or the EU-site http://www.youronlinechoices.com/. Furthermore, the blocking of cookies can be achieved by switching them off in the settings of the browser. Please note that in this case not all features of this online offer may be available

Erasure of data

In accordance with Art. 17 and 18 GDPR the data processed by us are erased or limited in their processing. Unless explicitly stated in this privacy policy, the data stored by us are erased as soon as they are no longer necessary in relation to the purposes for which they were collected and the erasure does not conflict with any statutory retention obligation. Unless the data are not erased because they are required for other and legitimate purposes, their processing will be restricted. That is, the data are blocked and not processed for other purposes. This applies, for instance, for data that must be kept for commercial or tax law reasons.

According to legal requirements in Germany retention is required in particular for 10 years pursuant to §§ 147 (1) AO, 257 (1) 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports, booking vouchers, trading books, relevant documents required for taxation, etc.) and 6 years pursuant to § 257 (1) no. 2 and 3, para. 4 HGB (commercial letters).

According to legal requirements in Austria retention is required in particular for 7 years pursuant to § 132 Abs. 1 BAO (accounting records, vouchers/invoices, accounts, records, business papers, statement of income and expenses etc.), for 22 years relating to properties and for 10 years for documents relating to electronically rendered services, telecommunications, broadcasting and television services to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.

Order processing in the online shop and customer account

We process the data of our customers as part of the ordering process in our online shop to allow them to select and order the selected products and services, as well as their payment and delivery, or execution.

The processed data include inventory data, communication data, contract data, and payment data. Persons affected by processing include our customers, prospects, and other business partners. Processing is for the purpose of providing contractual services related to the operation of an online shop, billing, delivery, and customer service. In this context we use session cookies for the storage of the shopping cart contents and permanent cookies for the storage of the login status.
Processing is based on Art. 6 (1) lit. b (performance of a contract) and c (legally required archiving) GDPR. The information marked as necessary for the establishment and fulfillment of the contract is mandatory. We disclose the data to third parties only in the context of delivery, payment or in the context of legal permissions and obligations to legal advisors and authorities. The data will be processed in third countries only if necessary for the fulfillment of the contract (for example, on a customer's request upon delivery or payment).

Optionally, users can create a user account, particularly to be able to view their orders. As part of the registration, the necessary information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. When users have terminated their user accounts, their data will be erased with regard to that user account. With respect to the storage of the of data for commercial or tax law reasons Art. 6 (1) lit. c GDPR applies. In case of a legal obligation information in the customer account remains until its erasure with subsequent archiving. It is the responsibility of the users to secure their data upon termination before the end of the contract.
As part of the registration and re-registration and the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the users’ protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the pursuit of our claims or there is a legal obligation in accordance with Art. 6 (1) lit. c GDPR.

The erasure takes place after the expiration of legal warranty and comparable obligations. The necessity of keeping the data is checked every three years. In the case of legal archiving obligations, the erasure takes place after its expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

External payment service providers

We use external payment service providers (e.g. Paypal) to enable you and us to carry out payment transactions. https://www.paypal.com/de/webapps/mpp/ua/privacy-full

As part of the fulfillment of contracts, we use the payment service providers pursuant to Art. 6 (1) lit. b GDPR. Incidentally, we use external payment service providers based on our legitimate interests and pursuant to Art. 6 (1) lit. b DSGVO in order to offer our users effective and secure payment options.

Amongst the data processed by the payment service providers are inventory data, e.g. first and last name, address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract details, sums and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. That is, we do not receive any account or credit card information, but only information with confirmation or negative disclosure of the payment. The data may be transmitted by the payment service providers to credit reference agencies. This transmission aims at the identity and credit check. For this we refer to the terms and conditions as well as the privacy policy of the payment service providers.

For the payment transactions the terms and conditions and the privacy policy of the respective payment service providers apply. This information is available within the respective websites or transactional applications. We also refer to these for further information and assertion of rights of withdrawal, information, and other rights of the data subjects affected.

Administration, financial accounting, office organisation, contact management

We process data in the context of administrative tasks and organization of our business, financial accounting, and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of rendering our contractual services. The processing principles are Art. 6 (1) lit. c GDPR and Art. 6 (1) lit. f GDPR. The processing affects customers, prospects, business partners, and website visitors. The purpose and our interest in processing the mentioned information lies in the administration, financial accounting, office organization, and data archiving, that is, tasks that serve to maintain our business, perform our duties, and provide our services. The erasure of the data in terms of contractual performance and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, and other fee collection agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, promoters and other business partners, e.g. for later contact. In principle, we store these primarily company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, wishes of the contracting parties and users, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 (1) lit. f GDPR. The affected persons are contractual partners, interested parties, customers, visitors, and users of our online offer.

The analyzes are carried out for the purpose of business analysis, marketing and market research.

In doing so, we can complement the profiles of registered users with information, e.g. with regard to their acquired services. The analyzes serve to increase our user-friendliness, to improve our offer and enhance our economic efficiency. The analyses are exclusively for our company and will not be disclosed externally unless they come as anonymous, aggregated values.

If these analyses or profiles are personal, they will be deleted or anonymised upon termination of the contract by the users, otherwise two years after the conclusion of the contract. Otherwise, the overall business analyses and general trend analyses are created anonymously if possible.

Registration

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users. For purposes of providing the user account the data are processed based on Art. 6 (1) lit. b GDPR. In particular, the processed data include the login information (name, password and an e-mail address). The data entered during registration will be used for the purpose of using the user account.

Users have access to information relevant to their user account. For instance, they may be informed by e-mail about technical changes. If users have terminated their user account, their data will be deleted with respect to their account, subject to a statutory retention obligation. It is the responsibility of the users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the users’ protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the pursuit of our claims or there is a legal obligation in accordance with. Art. 6 (1) lit. c DSGVO. The IP addresses will be anonymised or deleted after 7 days at the latest.

Contacting

When contacting us (for example, by contact form, e-mail, telephone or via social media) the information of the user to process the contact request and its processing take place pursuant to Art. 6 para. 1 lit. b) GDPR. User information can be stored in a Customer Relationship Management System ("CRM System") or a comparable system.

The requests are deleted if they are no longer required. We check the necessity every two years. Furthermore, the legal archiving obligations apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as registration, dispatch and statistical evaluation procedures and your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Otherwise, our newsletter contains information about our services and our company.

Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. That is, after registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with another person's e-mail address. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.

Registration details: To subscribe to the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to give a name in the newsletter registration for personal address.

The dispatch of the newsletter and the associated performance measurement are based on a consent of the recipients pursuant to Art. 6 (1) lit. and Art. 7 GDPR in conjunction with § 7 (2) No. 3 UWG (German Fair Trade Practices Act) or if consent is not required, based on our legitimate interests in direct marketing pursuant to Art. 6 (1) lit. f. GDPR in conjunction with § 7 (3) UWG (German Fair Trade Practices Act).

The logging of the registration process is based on our legitimate interests pursuant to Art. 6 (1) lit. f GDPR. Our interest is in the use of a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users and makes it possible for us to prove the consent of our users.

Termination / Revocation - You may terminate the receipt of our newsletter at any time, i.e. revoke your consent. A link to unsubscribe the newsletter can be found at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years, based on our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed.

Newsletter - CleverReach

The newsletter is dispatched by the shipping service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. The privacy policy of the shipping service provider can be viewed here: https://www.cleverreach.com/en/privacy-policy/. The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 (1) 1 lit. f GDPR in conjunction with a contract processing agreement pursuant to Art. 28 (3) sentence 1 GDPR.

The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve their own services, e.g. for the technical optimization of shipping and the presentation of newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to address them themselves or to pass the data on to third parties.

Newsletter – Performance measurement

The newsletters contain a so-called "web beacon". This is a pixel-sized file that is retrieved from our server or our shipping service provider's server when opening the newsletter. This retrieval will initially collect technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval.

This information is used to improve the technical performance of services based on their technical data or target groups and their reading habits, based on their locations (which can be determined according to the IP address) or access times. The statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our goal nor, if used, that of the shipping service provider to observe individual users. The evaluations are rather useful for us in order to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Unfortunately, a separate revocation of the performance measurement is not possible. In this case, the entire newsletter subscription must be terminated.

Data usage for e-mail advertising without newsletter registration and your right of objection

If we receive your e-mail address in connection with the sale of a good or service and you have not objected to this, we reserve the right to send you regular offers for similar products, such as those already purchased, from our product range by e-mail. You may object to this use of your e-mail address at any time by sending a message to the contact option described below or through a dedicated link in the e-mail message, without incurring any costs other than the transmission costs according to the basic tariffs.

Use of data for postal advertising and your right to object

We reserve the right to store your first and last name, postal address and - as far as we have received from you this additional information in the context of the contractual relationship - your title, academic degree, and your professional, industry or business name in summarized lists and for the use of our own advertising purposes, e.g. to send interesting offers and information about our products by letter. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

Hosting and e-mailing

The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security and technical maintenance services that we use to operate this online service.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer based on our legitimate interests in an efficient and secure provisioning of this online offer pursuant to. Art. 6 (1) lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of the contract processing contract).

Collection of access data and log files

On the basis of our legitimate interests and pursuant to Art. 6 (1) 1 lit. f GDPR, we, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files). The access data include the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until the final clarification of the incident.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer) and in accordance with Art. 6 (1) lit. f GDPR we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses Cookies. The information generated by the cookie about the use of the online offer by the users are usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer, and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and shortened there.

The IP address provided by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by adjusting their browser software appropriately. Users can also prevent the collection of the data generated by the cookie and related to their use of the online offer as well as the processing of these data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

For more information about Google's data usage, configuration settings, and contradiction options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads). Also see Google's ads settings https://adssettings.google.com/authenticated

The personal data of users will be deleted or anonymized after 14 months.

Formation of target groups with Google Analytics

We use Google Analytics to display advertisements that have been posted by Google and its partners only those users who have shown an interest in our online offering or those who display certain characteristics (such as interests in specific topics or products that have been determined by the web pages the users have visited). We submit this information to Google (so-called "remarketing" or "Google Analytics audiences"). With Remarketing Audiences we want to make sure that our ads meet the potential interest of users.

Google AdWords and Conversion Measurement

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer) and in accordance with Art. 6 (1) lit. f GDPR we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, („Google“).

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

We use Google's online marketing tool "AdWords" to place ads in Google's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to more specifically display ads for and within our online offering so that we only present ads to users that potentially match their interests. For instance, if a user is shown ads for products for which he has displayed interest on other webpages, this is called “remarketing”. For these purposes, when our and other websites on which the Google Advertising Network is active are accessed, a (Google) code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as " web beacons") are integrated into the website. With their help, an individual cookie, i. e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file contains information about which websites the user has visited, what content he is interested in and what offers the user has clicked on, technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer.

Furthermore, we receive an individual "conversion cookie". The information collected with the help of cookies is used by Google to generate conversion statistics for us. However, we only see the total number of anonymous users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that personally identifies users.

The user data are processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant cookie-related data within pseudonymous user profiles. In other words, from Google's point of view, the ads are not managed and displayed for a specific identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about the users is transferred to Google and stored on Google's servers in the USA.

For more information about Google's data usage, configuration settings, and contradiction options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads). Also see Google's ads settings (https://adssettings.google.com/authenticated).

Re-Targeting

www. mathy. de uses so-called re-targeting technologies. We use these technologies to make our website more interesting for you. This technology enables Internet users who have already been interested in our shop and our products to be addressed with advertising on the websites of our partners. We are convinced that the insertion of personalized, interest-related advertising is generally more interesting for Internet users than advertising that has no such personal reference. The insertion of these advertising materials on the pages of our partners is based on a cookie technology and an analysis of the previous usage behaviour. This form of advertising is completely pseudonymous. No user profiles are merged with your personal data. By using our site, you consent to the use of so-called cookies and thus to the collection, storage and use of your user data. Furthermore, your data will be stored in cookies beyond the end of the browser session and can, for example, be retrieved the next time you visit the websites. You can revoke this consent at any time with effect for the future by refusing to accept cookies in your browser settings.

Google Doubleclick

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer) and in accordance with Art. 6 (1) lit. f GDPR we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, („Google“).

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing procedure Google "Doubleclick" to place ads in the Google advertising network (e. g. in search results, in videos, on websites, etc.). Double Click is characterized by displaying ads in real time based on users' suspected interests. This allows us to display ads for and within our online offer in a more targeted way in order to present users only ads that potentially correspond to their interests. For example, if a user is shown ads for products in which he showed interest in other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google Advertising Network is active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i. e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file contains information about which websites the user has visited, what content he is interested in and what offers the user has clicked on, technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer.

The IP address of the users is also recorded, whereby it is shortened within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The above information may also be linked by Google to such information from other sources. If the user subsequently visits other websites, ads tailored to his presumed interests can be displayed to him on the basis of his user profile.

The user data are processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant cookie-related data within pseudonymous user profiles. In other words, from Google's point of view, the ads are not managed and displayed for a specific identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about the users is transferred to Google and stored on Google's servers in the USA.

For more information about Google's data usage, configuration settings, and contradiction options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads). Also see Google's ads settings (https://adssettings.google.com/authenticated).

Online presence in social media

We maintain online presences within social networks and platforms in order to communicate with active customers, interested parties, and users and to inform them about our services.

We would like to point out that user data can be processed outside the European Union. This can pose risks for users because, for example, the enforcement of users' rights could be made more difficult. With regard to US providers certified under the Privacy Shield, we would like to point out that they commit themselves to comply with EU data protection standards.

Furthermore, user data is usually processed for market research and advertising purposes. Thus, for example, user profiles can be created from the user behavior and the resulting interests of the users. The usage profiles can in turn be used, for example, to place ads inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behavior and interests are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to these).

The processing of users' personal data is carried out on the basis of our legitimate interests in effective user information and communication with users pursuant to Art. 6 (1) lit. f GDPR. If the users are asked by the respective providers for consent to data processing (i. e. to give their consent e. g. by ticking a checkbox or confirming a button), the legal basis of processing is Art. 6 (1) lit. a GDPR in conjunction with Art. 7 GDPR.

For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the following linked information given by the providers.

Also in the case of requests for information and the assertion of user rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can directly take appropriate measures and provide information. If you still need help, you may contact us.

- Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland) – Privacy statement: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
- Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)
- Privacy statement: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA)
– Privacy statement / Opt-Out: http://instagram.com/about/legal/privacy/.

Integration of third-party services and content

Based on our legitimate interests (i. e. interest in the analysis, optimization and economic operation of our online offer, according to Art. 6 (1) lit. f GDPR), we make use of content or services offered by third-party providers in order to integrate their content and services, such as videos or fonts (collectively referred to as "content").

This always assumes that the third party providers of this content use the IP address of the users, since without the IP address they could not send the content to the users' browsers. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. "Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as may be linked to such information from other sources.

Youtube

We integrate the videos of the platform "YouTube" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy statement: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We integrate the function for the recognition of bots, e. g. for entries in online forms ("ReCaptcha"). This a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy statement: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

We use Google's service reCaptcha to determine whether a person or a computer carries out a specific entry in our contact or newsletter form. Google uses the following information to determine if you are a human being or a computer: IP address of the device you are using, the website you are visiting and on which the captcha is integrated, the date and duration of the visit, the identification data of the browser and operating system used, Google account if you are logged in to Google, mouse movements on the reCaptcha areas and tasks for which you must identify images. The legal basis for the described data processing is Art. 6 (1) lit. f GDPR. There is a legitimate interest on our part in this data processing to ensure the security of our website and to protect us from automated input (attacks).

Integration of the „Trusted Shops Trustbadge“

To display our Trusted Shops seal of approval and any collected evaluations as well as to offer Trusted Shops products to buyers, the Trusted Shops Trustbadge is integrated after placing an order on this website.

This serves to safeguard our legitimate interests in an optimal marketing of our offer in accordance with Art. 6 (1) lit. f GDPR, which predominate in the context of a balancing of interests. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln (Cologne).

When the trust badge is called, the web server automatically documents the retrieval and saves a so-called server log file, which contains e. g. your IP address, date and time of the retrieval, transferred data volume and the requesting provider (access data). These access data are not evaluated and are automatically overwritten at the latest seven days after the end of your page visit.

Further personal data will only be transferred to Trusted Shops if you have consented to this, decide to use Trusted Shops products after completing an order or have already registered for use. In this case the contractual agreement between you and Trusted Shops applies.

Customised by Website owner

Created with Datenschutz-Generator. de by RA Dr. Thomas Schwenke

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